IT Marketing
Development IT Marketing
We use information technologies in marketing to improve the digital presence of your company through machine learning tools
Information technologies in marketing, also known as IT marketing, play a fundamental role in the implementation of marketing strategies in the digital environment.
What is the utility of IT marketing?
These technologies make it possible to analyze large volumes of information, build databases, improve the user experience, and automate processes, among other key functions.
By taking advantage of IT marketing development, your company will be able to:
- Know in depth the profile of buyers.
- Identify trends and consumption patterns.
- Improve the performance of your advertising campaigns.
- Automate repetitive tasks by using tools.
- Streamline processes that would otherwise require a lot of time.
Machine learning is a branch of artificial intelligence based on systems or algorithms that learn to identify patterns among millions of data and with this information, they can make decisions automatically, without the intervention of human beings.
Some examples are Google's autonomous driving in cars, movie or series recommendations on streaming platforms based on their previous choices, or fraud detection when they identify unusual bank movements.
Machine learning algorithms add what has been learned into new data, apply it and, therefore, are capable of returning reliable and repeatable results.
If your intention is to take advantage of automation, that is, that your product or service appears before a specific behavior of your potential customer, at Crezk Digital Strategies we can help you program these systems to show your audience what they decide.
The main objectives of machine learning are: knowing the structure of millions of data to which it has access, obtaining consumer behavior and recognizing patterns or relationships to make decisions in the future.
Machine learning at Crezk Digital Strategy
We will study your business model and we will make a proposal on the learning that is best for you to use, although if you already have and know which one has worked for you, we will be open to listening.
Advantages of using machine learning
The machine learning strategy identifies data patterns and creates connections between them to execute a task without human help and intelligently.
If you are considering using machine learning so that Google's algorithms and the data generated by your site automatically respond to the requests of your ideal clients, we share the following advantages with you
The machine learning strategy adapts to the constant changes of the digital world, so it makes automatic decisions based on user behavior.
An example of this is when you search for a product in the morning and get certain types of information, but if you do the same thing in the afternoon, the search engine returns different results.
At Crezk Digital Strategies we will help you decide what you want to show in your automated responses, based on schedules, behaviors, and information, among other factors.
Just as machine learning can recognize patterns that will help you replicate good practices; it is also capable of identifying user actions that do not work for you.
For example, algorithms can tell if a person who followed a certain purchase flow will end up leaving your page. Faced with this situation, you can think of an automatic response to stay and motivate yourself to buy from you.
Machine learning can identify various segments of your target market or create micro-segments by following patterns of behavior that the naked eye cannot detect.
The algorithm, then, allows each user to be guided according to what they want to see, listen to, consult, or buy.
Machine learning recommends the user some items they might like based on their purchase history.
By capturing the data and analyzing it, the algorithms personalize the shopping experience and deliver a proposal on the site they visit. Let us help you make it natural and enjoyable for your users.
